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Northwestern University's Kellogg Graduate School of Management Entrepreneurship and New Venture Formulation Consulting Teams

Over The Rainbow, in conjunction with the Kellogg New Venture Formulation Department under the direction of Stuart Meyer, has evaluated various strategies for expanding its work and furthering its mission, including the building of more accessible, nonrestrictive housing. In June 1999, the first of four consecutive Kellogg consulting teams recommended that, rather than continuing with a build one-at-a-time philosophy, that Over The Rainbow consider strategic expansion via a nationwide affiliate network in which like-minded organizations could partner with Rainbow for technical assistance in building apartment facilities. Subsequent teams developed a business plan to assist Rainbow in identifying its key market strengths and weaknesses and to specify the infrastructure necessary to develop and market the affiliate concept.